Long-lasting products, mood-boosting offerings and engaging experiences are more important than ever as consumers navigate the ongoing cost-of-living crisis globally, says the head of beauty and personal care research at Mintel.
As international beauty major L’Oréal unleashes the US roll-out of its digital Product Impact labeling initiative across more than 100 Garnier products, GlobalData questions whether it will be of value to consumers feeling the pinch of rising living costs.
The beauty and personal care category must start upgrading and innovating formulas and products to empower consumers to take shorter, colder showers – drawing inspiration from hospitals, beer brands and more, says a senior futurologist.